While PCI had a visual identity, its underpinnings were inconsistent and confusing.

TBI shortlisted at The Drum Awards 2024

One of the big problems with financial services businesses is that they often have little to say that is different from their...

Delivering growth for a world-leading performance coaching and training organisation The Challenge Performance Consultants International...

Wallbox Social Campaign The Challenge Wallbox, an innovative market leader in electric vehicle (EV) charging solutions, needed a creative...

The Challenge GfK is a global leader in data and analytics, providing consumer and market insights for over 85 years. They approached...

The definitive strategy and planning guide for marketing communications

UBS Sustainability Campaign Wins at Financial Services Forum Effectiveness Awards

How to write an internal creative brief

With so much uncertainty, agencies have sloughed off unnecessary costs to hunker down and protect their core.

B2B Marketing Award Winners

Find out why insights and propositions matter in this episode of my strategy guide you can find out all about them.

OVALX The Challenge After acquisition by financial services company Oval, the trading platform ETX needed a rebrand to broaden its appeal...

Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...

I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.

Understanding the brand or product you are working with is essential to successful communications planning. The third instalment of my...

New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...

Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...

How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...

Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...